the look of this blog and my shop have evolved quite a bit over the past year and a half since it all started. It's been challenging (but also a bit cathartic) to figure out my branding identity, as I'm simultaneously trying to find my identity as an artist. I think both have helped shape each other, and just like my painting, my brand will likely be a constantly, ever-evolving project.
Pinterest of course has been my favorite place to find and collect inspirational images. ( Visit my DESIGN + TYPOGRAPHY board for more of my inspiration that has helped shape my identity, and links for the images below. )
I am certainly no graphic designer,
but a few things I have learned along the way...
(learned usually by trial and error, mind you)
- TIMELESS. Try to avoid trendy fonts (every trend eventually turns into a taboo- a la Comic Sans, circa 1997) I've recently updated my logo to include my own handwritten signature, something that I know will not go out of style.
- CLEAN. While I love a good hand-written, scripty font, they are often too hard to read once you shrink it down to a smaller size (such as for small button advertisements on blogs) Try to choose a clean, bolder typeface that translates well at all sizes.
- CONTRAST. Especially for more delicate fonts, use high contrast colors to have your logo pop.
- SIMPLE. and complimentary. Because your logo image will be often near your work, choose a design that will compliment but not distract from your own work- nothing too elaborate or flashy that would compete.
- CONSISTENCY. the most successful brands are those that are the most consistent. use the same logo EVERYWHERE. beyond your logo, be conscious of how your tweets/fb status updates/blog posts reflect your brand. I'm still working on this part, but I try to be consistent by being as honest as possible. I am my brand, and I think (hope) the more of myself I put out there, the more my personality/style will show through and tie everything together.
My latest challenge has been finding a solution to streamline my name with Amaryllis Truth Studio, the name of my blog. I started my blog as its own entity, long before I knew where I would be today, before I even thought I would have the confidence to work towards becoming a full-time artist. But now as an artist, I think it makes the most sense to market my name, Allie Snyder, as my brand... but I also don't want to abandon what started all of this in the first place. I don't think I want to eliminate Amaryllis Truth altogether, but as you will see in my shop header, I am making Allie Snyder more prevalent.
Artists/designers out there, what are your thoughts on the matter? I know many swear by only using your name as your business name- but I'm less convinced.
But all in all, I think I am finally content with my branding... at least for the moment ;)